Analytics Intelligence

Google Analytics' new Intelligence reports automatically monitor your website's traffic and surface significant changes, making you smarter and your work easier. At any time, you can look in your Intelligence reports or create a Custom Alert to become aware of sudden or unexpected changes in your site metrics. This groundbreaking anomaly detection technology is only available in Google Analytics, and it's smart enough to surface what you should know, while being easy to use.

With Analytics Intelligence, you'll be able to uncover insights you might otherwise miss and focus more on taking action instead of sifting through data. Just take a look - it's working right now.

Learn More. Dig less. New, and only in Google Analytics.

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  • Analytics Intelligence is an algorithmic engine that detects any statistically significant anomalies in your traffic patterns.
  • Alerts automatically get posted daily, weekly or monthly. You don't have to do anything - you can see it right now.
  • Create custom alerts, such as a conversion from the New York summer campaign.