These days,the walls between brand and response, between offline and online, and between campaigns and channels are coming down. So how do we achieve success as we navigate this new cross-channel marketing and measurement landscape?
Partnering with Attribution 360 (formerly Adometry), over 30 brands have moved from a volume (GRP) focus to a new view into the effectiveness of TV advertising. Leveraging the powerful combination of TV and online responses from second-screen usage, these brands are now able to uncover insights and achieve an understanding of what is working and what is not.
In this webinar you’ll learn:
- How this innovative technology works
- Specific insights and examples from a wide range of brands that have put it to use
- How to change how you think about TV’s role in your overall cross-channel marketing strategy