Webinar Series Part 4: Driving results.
When considering an marketing attribution program, it’s often helpful to hear the successes and challenges from others who have “been there, done that.” This perspective can help you bring your program to life in a tangible way, and help you navigate potential challenges.
In this webinar, we’ll share attribution challenges and results from companies like yours – to help you launch your program and take marketing performance measurement to the next level.
You’ll hear real-world examples of how others have:
- Championed and launched and attribution programs
- Aligned KPIs to business objectives
- Made decisions based on attribution results
- Operationalized attribution results throughout the organization