Know what every marketing dollar is doing for you.
Looking at marketing performance one channel at a time just doesn’t make sense. In a complex media landscape, the lines between marketing efforts are blurred. Cross-channel marketers must shift away from channel-by-channel thinking to better understand how to optimize their entire marketing strategy.
Google Attribution Overview
Google Attribution allows you to measure and optimize marketing spend across devices and channels. Use it to uncover insights, make a true impact on the customer journey, and improve ROI.
In this product overview, you’ll learn how Attribution helps you:
- Optimize your digital marketing performance.
- Measure TV impact just like digital.
- Get a complete picture of your marketing performance.