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How to build a culture of growth: Optimize the customer experience.

How can we be more useful to our customers today? For marketers, finding the answer isn’t always easy, even in a data-rich world. The old challenge of gathering enough data has been replaced by the need to glean insights from the mountains of data collected and take timely action.

Most companies have a few people who are optimizers by nature, interest, or experience. Some may even have a “growth team.” But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints. How can marketing optimization and growth become the focus of your organization?

Foster a growth mindset and culture.

When everything is tested, people value data over opinion and everyone keeps learning — even from failures. Payoffs can come in the form of more visitors, more sales, happier customers, and a healthier bottom line. Many of today’s most successful businesses are taking key steps to build a culture of growth and marketing optimization. You can, too.

In this eBook, you’ll explore:

  • The critical elements of a culture of growth and marketing optimization
  • Tips for building that culture in your own company
  • Traits and skillsets of the people who embody the growth mindset
  • Lessons from marketing leaders who’ve embraced continuous testing


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