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How to build a culture of growth

Test your way to success

Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints.

Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line.

To help you get there, this guide provides insights on:

  • What constitutes a culture of growth and optimization
  • Tips for building that culture in your own company
  • Lessons from marketing leaders who embrace the test-and-learn approach
 
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Guide

Build a culture of growth and marketing optimization focused around the customer experience.

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